Nike – Selfridges – STAAT

Nike - Selfridges - STAAT

An interactive window display created during the London 2012 Olympics. The window display is drawn to gain attention without a person realising at first it is interactive, the motion of the circles moving up with your own movement draws the attention and the desire to ‘play’ with the display by moving around. This shows how one simple sensor system can have a large effect on the interest of a passer by.

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