We Are What We Do facts.

When researching further into the brief after becoming confused with my target audience I went directly to the organisation involved, they gave a selection of statistics they found key to the brief:

1 in 4 people in Britain will experience mental health problems every year.

At any one time, 15% of the English population is affected by common mental disorders (CMDs) including depression and anxiety.

Generalised Anxiety Disorder (GAD), depressive disorders and mixed anxiety and depression are the most prevalent common mental disorders, affecting 5.8m people in England out of a total of 6.1m people suffering from any common mental disorder.

In a 2007 study it was found that depression and anxiety present a huge economic burden, being responsible for £13.52bn in lost earnings. That’s £8.17bn more than the lost earnings relating to psychotic disorders.

Half of all cases of mental health disorder start by age 14 and three-quarters by age 25.

25% to 60% of adults with a mental health disorder experienced a conduct and/or oppositional defiant disorder when they were younger.

A major national study of mental health of children and young people in Great Britain in 2004 found that:

  • 1 in 10 young people aged 5 – 16 had a clinically diagnosed mental disorder.

  • Boys are more likely to have a mental disorder than girls.

  • 44% of children with an emotional disorder, and 59% with a conduct disorder were behind in their intellectual development, compared with 24% of children without a disorder.

  • 33% of young people with a conduct disorder had been excluded from school at least once, compared with 2% of other children.

  • 28% of young people between 11-16 who had an emotional disorder, and 21% of those with a conduct disorder said they had tried to harm or kill themselves.

Preliminary findings suggest that “high cortisol levels [related to stress] in adolescence doubles your risk for developing a serious mood disorder in young adulthood.”

47% (26% 9-16 yrs and 67% 17-25 yrs) of the 2,629 children and young people interviewed by YoungMinds said it was easier to tell someone if they don’t feel well physically compared with feeling distressed or unwell mentally. This indicates that it is harder to express these feelings as a young person gets older.

This helped me to narrow down my target audience into the filed of teenagers to adults. The fact seen in bold is the key piece of information that drove me.


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