It’s the little things 2014
“It’s those little gestures that can make such a difference”
“When we got together we didn’t talk about the illness, we did normal regular things…it was a little anchor point in the chaos that was going on, it was just a little pocket of normality which was exactly what I needed at the time.” (Tim)
This new advertisement avoids the pre-made expectations of mental health advertisements by using small things that make a person happy rather than focusing on the negativity of the situation.
The website provides larger clicks or personal stories and interviews with sufferers and close friends/family to give a supportive and positive spin to the situation and a sense of comfort in the field.