University students

After looking into the range of 14-25 year olds I decided to narrow the filed  down further for my audience. This was due to the vast range of life situations in this narrow field, from children to adult the mental and physical changes in this range would be severe.

This brought me to the concept of university students, a stressful time of a person’s life, often the first moment of self reliance and responsibility where they have few people to rely near to them. The combination of self-care, moving to a new place and new people with the importance of education would create a mass struggle and extreme change in a person’s life.


Technology out there to help

When looking into what I could find for people to allow them to improve their mental health and to stop them from becoming sufferers of any problems I looked simply at apps, something we can all have access to. This lead me to the link:

Each example in this app were all meant to prevent depression but actually upon reading further they are all make shift solutions. Thus there is nothing out there that I could simply find through searching to help a person stay happy. A Massive gap is left open for this.

Time To Talk – Mind

It’s the little things 2014

“It’s those little gestures that can make such a difference”

“When we got together we didn’t talk about the illness, we did normal regular things…it was a little anchor point in the chaos that was going on, it was just a little pocket of normality which was exactly what I needed at the time.” (Tim)

This new advertisement avoids the pre-made expectations of mental health advertisements by using small things that make a person happy rather than focusing on the negativity of the situation.

The website provides larger clicks or personal stories and interviews with sufferers and close friends/family to give a supportive and positive spin to the situation and a sense of comfort in the field.


New Years Resolutions

At the start of a new year we all write new years resolutions to makes ourselves ‘better people’, this can be self improvement or something which we might wish to do to help others. These are a key base to what I could provide for my user. Aims or goals which will make them well rounded. I could modernise new years resolutions. The most common are:

1. Spend more time with family and friends

2. Fit in fitness

3. Tame the bulge

4. Quit smoking

5. Enjoy life more

6. Quit drinking

7. Get out of dept

8. Lean something new

9. Help others.

10. Get organised.


The Nominet Trust

We Are What We Do have partnered with the organisation The Nominet Trust in writing this specific brief. What they support:

Digital Edge

The Digital Edge is an investment programme to fund innovative, tested ideas for using digital technology to improve young people’s economic and social participation.

Life Transitions

The Life Transitions programme funds innovative ventures using digital technology to support people during periods of transition, such as moving in and out of employment, bereavement, or moving in and out of a healthcare environment.

Social Tech Seed

Building on the popularity of the Social Tech, Social Change programme we ran earlier in 2013, Social Tech Seed is an open investment programme that offers early-stage investment to entrepreneurs that are looking to develop new ventures using digital for social impact.


We Are What We Do facts.

When researching further into the brief after becoming confused with my target audience I went directly to the organisation involved, they gave a selection of statistics they found key to the brief:

1 in 4 people in Britain will experience mental health problems every year.

At any one time, 15% of the English population is affected by common mental disorders (CMDs) including depression and anxiety.

Generalised Anxiety Disorder (GAD), depressive disorders and mixed anxiety and depression are the most prevalent common mental disorders, affecting 5.8m people in England out of a total of 6.1m people suffering from any common mental disorder.

In a 2007 study it was found that depression and anxiety present a huge economic burden, being responsible for £13.52bn in lost earnings. That’s £8.17bn more than the lost earnings relating to psychotic disorders.

Half of all cases of mental health disorder start by age 14 and three-quarters by age 25.

25% to 60% of adults with a mental health disorder experienced a conduct and/or oppositional defiant disorder when they were younger.

A major national study of mental health of children and young people in Great Britain in 2004 found that:

  • 1 in 10 young people aged 5 – 16 had a clinically diagnosed mental disorder.

  • Boys are more likely to have a mental disorder than girls.

  • 44% of children with an emotional disorder, and 59% with a conduct disorder were behind in their intellectual development, compared with 24% of children without a disorder.

  • 33% of young people with a conduct disorder had been excluded from school at least once, compared with 2% of other children.

  • 28% of young people between 11-16 who had an emotional disorder, and 21% of those with a conduct disorder said they had tried to harm or kill themselves.

Preliminary findings suggest that “high cortisol levels [related to stress] in adolescence doubles your risk for developing a serious mood disorder in young adulthood.”

47% (26% 9-16 yrs and 67% 17-25 yrs) of the 2,629 children and young people interviewed by YoungMinds said it was easier to tell someone if they don’t feel well physically compared with feeling distressed or unwell mentally. This indicates that it is harder to express these feelings as a young person gets older.

This helped me to narrow down my target audience into the filed of teenagers to adults. The fact seen in bold is the key piece of information that drove me.